Moisture Ko Kare Bye, ABSORBIA Le Aye

Absorbia is an innovative homecare product that keeps excess moisture at bay and protects your home and belongings from catching moulds and fungi. They approached us to create a brand awareness campaign and increase sales.

We identified the loopholes in their existing strategy and revamped their website and entire social media presence. Following this, we created a series of ads that highlighted the use of Absorbia in different day-to-day scenarios and approached influencers working in the homecare segment for wider outreach. These efforts combined with specific search and interest-based targeting on Google and Facebook we were able to boost sales of Absorbia by 2x and established it as the go-to brand in the category.

Solution Offered: Strategy, Website, Social Media, Content Production and Paid Media.